BMW Australia joins up with Sydney Carnival

By: Mark Mazzaglia
February 9th, 2012

BMW Australia have cemented their long term commitment to Sydney Racing with the announcement that the 2012 Sydney Autumn Racing Carnival will be officially named ‘The BMW Sydney Carnival’.

Long term sponsors BMW Australia finalised a new sponsorship with the Carnival’s stakeholders, the Australian Turf Club, Racing NSW and Destination NSW which includes naming rights for the Sydney Autumn Carnival as well of the carnival’s key race days, the BMW Doncaster Day.

Managing director of BMW Group Australia, Phil Horton, said the announcement of the new sponsorship deal will demonstrate how BMW is keen to maintain a high in involvement in Sydney Racing.

“BMW has a long and established relationship with the horse racing industry in Australia and we see the establishment of the ATC in Sydney as a fantastic opportunity to further strengthen this relationship,”  Horton said.

“We are very excited to be involved as the naming rights sponsor for the BMW Sydney Carnival.”

Australian Turf Club’s Chief Executive, Darren Pearce said that the renewed sponsorship with BMW fits in with future plans of the Club and helps establish the long term vision of Sydney racing.

“We’ve had a long and mutually beneficial association with BMW at Rosehill Gardens and the new agreement takes this partnership to the next level, across all four of our venues with a focus on our key Carnival and two of our most famous races,”  Pearce said.

“The vision is to establish Sydney Carnival as a world-class racing carnival that enjoys global recognition and we’re thrilled to align our business with such a prestigious global brand.

BMW Australia have been a committed sponsor of the Group 1 $2.25m The BMW (2400m) on Golden Slipper day at Rosehill and now have expanded their involvement in Sydney racing with naming rights of the Sydney Carnival as well as Doncaster Day at Randwick April 21.

BMW is also involved heavily in racing sponsorships all around Australia and these include  being a major partner of the Magic Millions carnival on the Gold Coast and naming partners of the $2.5m Caulfield Cup.

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