In another Australian online bookmaker first from the leading sportsbook down under Ladbrokes Australia have gone live with their exclusive new Odds Boost betting product giving punters 0331_OB_Racing.com.au_Racingincreased prices on any race every day.

Odds boost gives every Ladbrokes member better odds on any racing market of their choice daily and is simple to use. The company is committed to giving the power back to the punters and this latest innovation is just another reason why they are continuing to grow in the online sports betting arena down under.

Open across thoroughbred, greyhound and harness racing codes the Odds Boost product allows Ladbrokes clients to improve the price they lock in and increases successful winning payouts daily.

Topping up user accounts overnight, customers can use at least one Odds Boost every day and get more out of daily fixed price bets across all racing in Australia.

The product is already proving very popular in the opening week of its launch and is simple to locate, found in the betslip when a customer adds a fixed price win bet from their selected racing market.

Increased odds are available with just one click of a button and the Odds Boost function is open across all of the Ladbrokes Australia’s betting platforms: iOS, Android, Mobile Webb and via the desktop website.

It is a product the Ladbrokes Australia CEO Dean Shannon is exceptionally pleased to have available permanently for their growing player base and said the focus was in giving clients “full control” over their “positive experience” with the company.

“Odds Boost is for all Ladbrokes clients and can be used every day and on any race they choose,” Shannon said in a recent Media Statement.

“The client essentially has full control over when and what to use the Odds Boost on and it’s not limited to just small bets; it caters for 98% of our client base.

“Most punters will have a special or a horse they have been following and the Odds Boost is a way our clients can maximize their opportunity on that selection.”

“We are focused on giving our clients more and trying to create a more positive experience.”

Odds Boost comes after the successful Ladbrokes Card and InfoHub mobile product and Shannon said it was products like these that set the site apart from other Australian online bookmakers.

“Since we launched we have strived to offer our clients a unique experience with products like the Ladbrokes Card, and more recently the InfoHub product for mobile.  Odds Boost is another product that sets us apart,” he said.

Also in the works is the expansion of Odds Boost to sport and novelty betting markets as well as just the racing codes, something the Ladbrokes Australia Head of Product Kris Robinson said made betting even more fun for punters.

“As part of our Bet Better philosophy, we always want to make sure customers are offered the best odds possible. With Odds Boost, we’re making it obvious that if you’re having a bet, it should be at Ladbrokes. Plus it’s just fun,” Robinson said.

“We constantly discuss and review what can be done to make Ladbrokes more entertaining. The imagery of an engine revving and the odds rolling up enhances that entertainment value, so we have refined that concept and created Odds Boost.”



About The Author

Lucy Henderson

Lucy is an experienced horse racing journalist that has been a crucial member of the horseracing.com.au team for the better part of a decade. She has taken great delight in covering champion mares Black Caviar and Winx throughout their careers and always has a soft spot for a winning filly.

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